Design ethnography focuses on the broad patterns of everyday life that are important and relevant specifically for the conception, design, and development of new products and services. It's also a buzzword. This presentation discusses what ethnography is and why a holistic approach to understanding users yields breakthrough UX.
About Our Presenter
Gavin Johnston is the Lead Human Factors UX Research Scientist at Cerner Corporation. He has over 19 years brand consulting, strategic planning, and consumer research experience and 16+ years experience in digital research and planning.
Gavin likes talking with people and has been doing so in the service of growing businesses since 1998. It began with his role as a design anthropologist, followed by work in strategic planning for a few big ad agencies in San Fransisco, Chicago, Indianapolis, and Kansas City. Over the years his curiosity about what makes people tick has been the cornerstone of his work.
He's led research and strategy projects for a broad range of products, services and industries including consumer packaged goods, Pharma, pet health, food and beverage, healthcare, education, and financial services.
His experience includes:
• Recommendation and development of research methodology
• Selection and oversight of facilities and recruiting
• Screener and discussion guide development
• Immersive fieldwork, moderating groups, conducting interviews
• Authoring full reports with strategic recommendations
• Team management and process development
• Creative and design inspiration
What you can expect to learn from Gavin's presentation: