Get Buy-in On Your Qualitative and Quantitative Research
We all know and love qualitative and quantitative research don’t we? We’ve got our favorite methods, hacks, and tricks to do the work our users will love. But sometimes no one cares. Or at least it seems like it when we share our work with others in the organization they don't care. All that research doesn’t quite land the way we thought it would and the work we did that was rooted in the research, well, it hit some roadblocks.
This cooperative session will help you navigate these challenges and create space for you to share how you've done so in your context.
More about Tyler Hilker
As Vice President of Strategy at Crema, Tyler leads strategic, emergent, and consultative initiatives. This includes the facilitation of strategic sessions, communicating and enabling key change efforts, defining processes around innovation, and overseeing all consultative services.
Previously, he spent time in the realms of product strategy, user experience, social media research, and search marketing. Now, drawing on this multidisciplinary, people-centered design experience, he enjoys helping teams to develop strategies and experiences that matter to end-users and bottom lines alike.