Join us this month with join UXPA-KC founder Jon Kohrs.

New product teams often begin with customer development and finding the migraine level problem. But knowing the problem is different than feeling it. As empathic designers, it can be frustrating when what we feel is diluted, misunderstood or drowned out. Or when our personas, customer journey maps and value prop maps get hijacked.

This conversation explores new empathic methods to capture the raw emotionality and depth of people's problems. And how to integrate this emotionality into the heart of a team building new products. How do we become more intentional when designing around human emotion? How do we include empaths and highly sensitive people (HSP) in our team? What is an HSP? And how do we engage with HSP type customers to learn faster and more deeply.”

More about Jon

Jon Kohrs is a Serial Intrapreneur & Design Strategist at Fresh Eggs. He has 15 years experience working in heavily-regulated, financial service companies launching new services, products and teams both B2C and B2B. He's been part of leading startup-style teams inside organizations like the Federal Reserve, H&R Block and GEHA Insurance. At Fresh Eggs, Jon works with teams that feel stuck, designing and facilitating sustainable ways to innovate inside their organization. He is also one of four co-founders of UXPA Kansas City.

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